20/10/2020 – The Book of Noble Purpose is distinguished by the depth in which the theme of meaning in organizations is elaborated and the daring, but accessible style.

Why do you do what you do? What does your organization stand for? What noble purpose do you want to achieve with your organization? Olivier Onghena-’t Hooft not only wants to inspire […]

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15/10/2020 – I am only really impressed by growth when I see how small the collateral damage is

Every entrepreneur strives for a contribution to society and good profit margins – read: earn good money. But ‘good’ can also mean ‘without harming the world or society’. If we abandon profit […]

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19/06/2020 – Shifting leadership focus in the post Covid-19 era from KPIs to CPIs.

Because of the massive move from office to home office due to the global Corona pandemic, leaders will have to massively shift from KPI-management to CPI-leadership if they want their teams to […]

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Webinar on Purpose

Is our search for meaning more difficult than before the current crisis, or even impossible? How do you achieve individual self-realization in a time like this? And what role can companies play? […]

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IMPACT MONDAY – online | Noble Purpose

  Why do I live? What is the meaning of my Life? At some point in our lives we come across these questions. Much more than a hype, noble purpose is for […]

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BAM: 3 statements to Olivier Onghena – ‘t Hooft about Noble Purpose

BAM is the largest marketing association in Belgium. From their “Meaningful Marketing” thinking, BAM wanted to know more about Noble Purpose. Therefore they presented the author with 3 statements: Statement 1: a […]

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Spirit of Humanity Forum

In their May 2020 Newsletter, Spirit of Humanity Forum shared the article of my blog: ‘More economic growth or growing better together?’ The Spirit of Humanity Forum is a global network of […]

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25/04/2020 – More economic growth or growing better together?

In my recently published book, ‘The Book of Noble Purpose’, I describe in the last chapter (A World of Noble Purpose) how we as human species will suffer big time from our […]

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Welcome address by publisher Niels Janssens 11/12/2019

On the occasion of The Book of Noble Purpose launch, publisher Niels Janssens from LannooCampus, gave the following speech: Good evening ladies & gentlemen It is my pleasure to welcome you all […]

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The Book of Noble Purpose is out. Get a copy here!

The Book of Noble Purpose, dedicated to the beauty of Life, was presented at La Monnaie/De Munt on Wednesday 11th of December. So proud I finally got there, humbled by the presence […]

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08/10/2019 – Empower People to Snack Right?

October the 2nd, on LinkedIn, Dirk Van de Put – CEO at Mondelēz International, wrote the following : Mondelēz International celebrates its 7th anniversary this week, a relatively new company built on […]

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30/09/2018 – On leadership – or the lack thereof – in politics.

The state of affairs in the US presidential election, the extent of Europe’s understated demonstrations of leadership, and the short-term focus of Belgian political leaders raises the question of what these respective […]

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