Noble Purpose
A Noble Purpose emerges from our deepest being as a person, a collective or an organization. It is the ‘profound’ meaning that we wish to give to our existence, our collective, or our organization. The word noble – which has nothing to do with aristocracy – means possessing admirable qualities that we put at service in an undispitable way. It’s the nobility of intention, referring to the greatness of the reason why an individual, a collective or an organization exists. Always implying that it is to the benefit of others, society, Humankind.
The focus of Noble Purpose can vary from ‘small and local’ to ‘huge and global’.
There is a fundamental distinction between a material objective and a Noble Purpose. Both are necessary, but the impact of a Noble Purpose is of a totally different order, compared to what can be achieved by reaching a material objective. The picture makes the differences totally clear.
A Noble Purpose places itself exclusively at the service of others. It therefore goes beyond our own person. Our intrinsic motivation is to serve, free from energy draining efforts, complexity or confusion, our Noble Purpose.
A material objective is not intrinsically noble. It is rooted in something that we want to achieve, often for our own benefit. Objectives, for sure relevant to have, are fundamentally inward-looking, focused on us and not on the wider world outside.
A Noble Purpose is in some way eternal, isn’t limited in time and doesn’t have to be achieved by a certain date. A Noble Purpose emerges from our deepest being as a person, as a collective or as an organization, and from the ‘divine’ meaning that we wish to give to the existence of ourselves, our collective or our organization. It is this that makes a Noble Purpose something beyond time boundaries.
Once defined, we live by and for our Noble Purpose. Always! We become our Noble Purpose. We achieve our own full realization through the realization of that Noble Purpose.