Noble Purpose & politics in Belgium
How much Noble Purpose is there in politics in Belgium? That was the research question that led to 100 interviews of the top of Belgian politics and society. The author, Olivier Onghena-’t […]
BAM is the largest marketing association in Belgium.
From their “Meaningful Marketing” thinking, BAM wanted to know more about Noble Purpose. Therefore they presented the author with 3 statements:
- Statement 1: a mission and a purpose are the same
- Statement 2: you cannot earn money with noble purpose
- Proposition 3: man has four bodies, so do companies
Read my interview – in Dutch – about their statements.
BAM makes every effort to inspire its members. To that end, they regularly draw attention to interesting publications on marketing, by passing on book critiques, reporting on presentations, summarizing roundtable discussions,
Other interesting reads.
Jacques Cousteau: Dive with Noble Purpose
“The sea, once it casts its spell, holds one in its net of wonder forever.” Jacques Cousteau In an era when technology was beginning to shrink it, Jacques Cousteau expanded the world. […]
Simone Veil and the Power of Noble Purpose: A Life Lived for Humanity
“Born in 1927 in Nice, France, she was just 16 years old when the Nazis stormed into her life, tearing her family from their home and dragging them into the dark abyss […]