Mars chief hits out at ‘nonsense’ attacks on corporate ESG
By Olivier Onghena ‘t Hooft – 19/03/2023
Mars’ food chief executive Poul Weihrauch shared in today’s Financial Times that the ambitious growth he sees for the enterprise he started leading last September will be connected with responsibility in how the enterprise will grow.
I couldn’t state it better when Poul says that purpose and profit are not ennemies. Of course they’re not! Quite the contrary!
It makes me very excited that with Poul yet another global company leader – as there is also Solvay‘s CEO Ilham Kadri – declares that noble purpose and growth will have to be intertwined. Not only for economical reasons, but also for social-human reasons.
The logic is simple and yet so economically trendsetting: if an enterprise wants to grow sustainably it will have to do so in a responsible way. That is by helping all the associates/coworkers of the enterprise to grow in their capabilities, by helping them to liberate their full potential, by letting them become the best versions of themselves in a job that really fulfils them. It is by contributing with passion to the realisation of the enterprises’s #noblepurpose that the enterprise, and by extension society at large, will fare much better.
Transformative Lecture on Communication and Noble Purpose Olivier Onghena-‘t Hooft, Founder & Executive Chairman of the GINPI (the Global Inspiration and Noble Purpose Institute), recently addressed students, alumni, and faculty at the […]
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